Before you begin to judge, let me explain what I mean. Both terms are very similar but have different meanings. Sustainability is a broad term but many companies and individuals use the word sustainability to emphasize environmental sustainability. It's important to remember that they are not the same. That's why I'd like to provide you with 3 reasons why you should focus on consciousness instead.
1. Being conscious is the door to change.
Consciousness is about staying present and mindful of your current surroundings. It's the acknowledgment of both the good and the bad of the current moment and finding ways to improve on it. Notice your habits. Are they harming the environment? If so, then change them. Can you afford to change them? If so, then choose to do so. Do you have time to do it? If so, then make it happen. Rectifying bad habits will allow for a better future and choosing to ignore doing what's right, especially when you have the means to, is unacceptable. Consciousness is not a replacement of change but it's a start to the change you wish to see in the future.
2. Making conscious decisions is a good start. Do the best you can.
The word "sustainability" is now solely purposed for environmentalist movements. People forget that sustainability, in essence, is about being able to sustain. That goes across every aspect of life, from finances to the environment. If someone does not have the means to be fully "sustainable," they are not obligated to. Not everyone can drive a Tesla, be vegan, and buy "sustainable" clothing. What's 100% "sustainable" anyways? What all people can do, however, is the best they can. They can choose to be conscious of their purchasing decisions and their daily habits. Living a more eco-friendly life is not black and white. It takes time to get there. We all grow at different rates, and that's ok! Being environmentally conscious is no exception.
3. Your knowledge is not limited. Keep on consciously educating yourself.
We may think we know plenty about environmental sustainability but we don't. There's always going to be new ways we are damaging the environment subconsciously. But there are also news ways we can help the environment. By being more open-minded, you are allowing yourself to grow and learn in a way that benefits the environment. Oftentimes, our self-absorbed thoughts cause us to assume we know more than others. That arrogance will steer people interested in being more environmentally conscious away. Just because we may think we have more experience on that topic, it does not mean we should stop educating ourselves to become more curious and open-minded.
Editor: Annie Law