LINE BY MOI FOR BLACK LIVES MATTER - #LBMforBLM
Edited and Co-Written by Eve Yee and Marc Estrada
Our lives have shifted dramatically since the start of 2020. The ongoing pandemic brought economic and physical turmoil to our lives as our political system continues to fail us. George Floyd's death sparked global outrage for justice. Justice for those who were oppressed, discriminated, and routinely undermined by our government. This is no time to be silent, not anymore. Line By Moi will not be complicit to these injustices and will fight alongside the Black Lives Matter movement until we see justice served.
Line By Moi launched a new and limited edition shirt that focuses on the Black Lives Matter movement. With that shirt, we will be donating 50% of net profit this month to both Black Lives Matter and Innocence Project. We understand that Line By Moi is about reconnecting people with nature by influencing them to live a more eco-friendly life. What does that have to do with Black Lives Matter? Well, everything. Just as we fight for justice for our planet to see a future generation, the fight for the people who were oppressed to see a changed generation is the same.
As a small business, we want to do what we can to perpetuate the movement further. Our hearts ache for the innocent lives lost during these violent and uncertain times. However, we are hopeful that changes will be made. Thanks to our strong community, the shirt was praised and purchased to support the BLM movement alongside the fight for environmental injustice.
Although the shirt is limited edition, our fight will not stop there. To show our everlasting support, the shirt will be relaunched every February for Black History Month. We will not stop until we see justice on the streets. We will not stop until we see cultural, political, and societal shifts. Through our peaceful support and awareness, we are able to combat the tension, rather than fuel it. And amidst the storm, we will always come out with our feet planted and our fists raised high. Line By Moi is and always will be at the front lines battling injustices.