I know the first question you might be thinking is, “what does moi mean?”. Well, it’s French for “me”. When people say "Line By Moi," they're essentially saying Line By Me! We want this brand to be about the individual and allow them to identify themselves with the brand.
As individuals, we have the power to improve our lives with healthier lifestyle choices. Through Line By Moi, we intend to help people make more environmentally conscious lifestyle choices that are not only healthy for them but also healthy for the environment. Before anyone can do anything to help the environment, they must be able to help themselves. That's why we stress that people do whatever they can to do things that benefit their environment within their physical and mental means. We won't ask you to buy a Tesla, go vegan, and be zero waste. That's not reasonable, at least not for everyone.
Environmentally-friendly living does not have to be hard and Line By Moi wants to make that transition easier for you. We understand that doing so takes time, practice, and a constant state of awareness that not a lot of people have. That's where Line By Moi comes in.
We are not just a business, we are a community and a movement to streamline an environmentally healthy lifestyle. Our team believes in this brand with love and passion by making giving back a core part of what we do. We donate 20% of the net profits that we receive to One Tree Planet, a tree-planting organization that has planted many trees over the years. With one tree, nearly 260 pounds of oxygen can be produced annually. With one acre of trees, it can eradicate 2.6 tons of carbon dioxide annually. That's simply incredible.
Not only are we donating but we are also committing ourselves to do park clean-ups. We believe that community action is the best way to demonstrate to ourselves and others that environmentally friendly living is not about what you consume but also what we do daily. It is also about recognizing that less is more.
Line By Moi is here to bring environmentally friendly lifestyle products and community events to you with simplicity and peace of mind. Become a part of our family and make giving back your second nature.
Written by Evelyn Yee, Edited by Annie Law