At Line By Moi, we want giving back to be a physical part of the company. Not only are we donating 20% of our net profits to One Tree Planted, we are also cleaning up our parks, streets, and beaches. It's imperative of us to engage with our audience/consumers and influence a lifestyle that will make sustainable changes easier. We are focused locally in NYC as of right now but our initiative will expand!
Meet the Team
Annie Law - Founder
My parents immigrated from Malaysia with little to nothing. I remember living in a small apartment in Chinatown, NYC with a family of six. We endured the roughest times together but my parents made sure we were happy even with little. One of the lessons I would get on a repeat is to "Help others. Give back." That became the basis for the beginnings of this brand.
When I was young, I saw a video of trees being excessively chopped down and torn for their resources. Since then, I made it my goal to plant one million trees. Naive as that sounds, I wrote it down as a yearly goal every year to make sure I remember. Although that day has yet to come, this brand and its mission come close.
This brand is about trees, the community, and how they impact one another. We want to serve the community by bringing the community together to serve the environment. It's the synergy between us and nature that is prevalent now. But we can't do it alone.
Marc Estrada - Marketing Director
Growing up in New York, such a densely populated and diverse city, it’s easy to see how much everyone’s lives connect in unique ways. With little to nothing to our names, my family struggled to make things work. This struggle helped foster the person I am today.
As someone who has faced much adversity throughout life, I’ve come to terms with the fact that, rather than holding a grudge, it’s best to stick with your morals. Because of this, I find it fulfilling to give back and make an impact on others’ lives. By joining this inspiring brand, I know I can continue to contribute to the community and make a difference in this world.
Eve Yee - Head of Creative
It wasn’t until I started college at the Fashion Institute of Technology that I realized where my career goals are. The more I was educated on the core functions of the fashion industry while taking on 2 internships, it allowed me to see how imperative ethical living is.
After reviewing many reports of consumer buying and case studies within fast fashion, it motivated me with an idea, and giving back to the community is one of my life goals. It is not about how much money you have that would make you successful, but about how much you help the community around you.
I attended a sustainability conference with a connected professor from Columbia University. She has inspired me to improve my abilities to make the sustainability movement happen within my life. So realizing that we consume so much energy and resources from nature, I realized we should consider the value of the time we have now to change it.